Behavior Change

Communication (BCC)

Communication is key to improving family health in Bangladesh. Behavior Change Communication (BCC) makes use of an expanding mass media, new technologies, and new ideas in communication to influence health and social behavior change. BCC is therefore particularly effective in reproductive health and total health care programme in the country, since these are areas where millions of people need to understand approve, and actually use service.

The Role of BCC is Thus Crucial in:

Areas for Action

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